In 1955, Jesse and Chiquita Tolbert moved to Victoria with their three children and started Dairy Treet after finding a small property to lease on the edge of town. The Tolberts sold the business in the late 80s, and it changed hands until the Lauger family purchased it in 2018. The homemade recipes and techniques used by the Tolberts in 1955 continue to be used today. In 2021, Tolbert's Dairy Treet has expanded to a new location on the "new" edge of town.